You can technically start Meta ads with a budget as low as ₹100 per day in India, but a recommended minimum for meaningful results is ₹200 to ₹500 per day, especially when testing. For campaigns focused on lead generation, traffic, or sales, a budget of around ₹1500 to ₹5000 per day is more appropriate to allow the system enough data for optimization.
Minimum budget to start
Technical minimum: It’s possible to run ads for as little as ₹1 per day, but this is not recommended for achieving objectives.
Practical minimum: A more realistic starting point for a small business or beginner is a daily budget between ₹200 and ₹500.
Budget for brand awareness: For campaigns focused on brand awareness, starting with around ₹500 per day (approx. ₹15,000/month) is often suggested.
Recommended budget for performance
Traffic, leads, or sales: To effectively optimize for these goals, you’ll likely need a higher budget. Starting with ₹1500 to ₹5000 per day is a good range to allow for testing different creatives and audiences.
Advantage+ Campaign Budget (CBO): If you use CBO, you can set a higher budget at the campaign level, which Meta will then distribute across the best-performing ad sets.
Key considerations
- Optimization goal: Your daily budget should align with your campaign’s optimization goal. Goals like “purchases” are harder to achieve and may require a higher budget compared to goals like “landing page views”.
- Testing: A larger budget allows for better A/B testing of different ad creatives, copy, and audiences to see what performs best.
- Learning phase: Meta’s ad system needs a sufficient budget to go through its learning phase and find the right audience. A budget that is too low can hinder this process.
- Strategic spending: Instead of just a large budget, focus on strategic spending by targeting custom and lookalike audiences, using retargeting, and testing your ads to maximize your return on ad spend (ROAS).